'Minute Maid's Nutriboost' IMC Plan
Description: 'Minute Maid's Nutriboost' IMC Plan is the major assessment task of 'Marketing Communication' course, which requires students to work in a group of eight to create a practical, integrated marketing communications plan for a branded product approved by the Lecturer. Students are mainly challenged on their ability to do an environmental analysis surrounding the brand/product and identify an opportunity worth addressing in the upcoming campaign, as well as their creativity through the formulation of theme, tactics and communication materials for it.
*Minute Maid's Nutriboost is a milk-based juice product of Coca-Cola, which contains essential nutrients such as Vitamin B3, B6, E, calcium and zinc.
a. Opportunity to be addressed in the campaign: click here
b. Campaign's Theme: click here
c. Communication Materials: click here
*Minute Maid's Nutriboost is a milk-based juice product of Coca-Cola, which contains essential nutrients such as Vitamin B3, B6, E, calcium and zinc.
a. Opportunity to be addressed in the campaign: click here
b. Campaign's Theme: click here
c. Communication Materials: click here